Learn how to lay out the brand concept with the brand idea, consumer insights, main message, support points and call-to-action. Now, in light of the ongoing coronavirus pandemic, Nike has released a new clip as an extension to the “You Can’t Stop Us” campaign, titled “Never Too Far Down.”. The latest film in the brand’s ongoing You Can’t Stop Us campaign … July 31, 2020 After an unprecedented global pause due to the pandemic and the added challenge of combating civil injustice, Nike’s new film “You Can’t Stop … Nike released a new 90-second spot this week on the enduring power of sport. Hailey Baldwin's Leather Trench & 'Ceramic' Nikes Give the Monochrome Trend a Sneakerhead Twist, It added, “Do it to set the bar, set a record. Nike's Ad Campaign Series "You Can't Stop Us" Makes a Strong Case for Unity During the Pandemic BN TV Catch Up on 5 Interesting Episodes of "Untold Facts" Season 5 … Our process for defining your brand positioning will open your mind to new possibilities for how you see your brand. You will learn new methods to analyze the performance of your brand with a deep-dive business review. We’ve made NTC Premium free for everyone and are providing daily expert guidance to help you … Do it to continue a legacy, or do it to begin one. If you have a body, you are an athlete*. VF Raises Full-Year Outlook as It Looks to Supreme and COVID Recovery to Boost Business, What the ‘Buy American’ Exec Order Can — and Can’t — Do for Shoe Brands. Could Belk Be the Next Department Store to Go Bankrupt? Similarly, the Nike’s You can’t stop us campaign builds on Nike’s comeback story ad from a few months ago. Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. When you do it for your ‘why,’ you can’t be stopped.”. With Beloved Brands, we want to challenge you with questions that get you to think differently about your brand strategy. Nike's campaigns inspire the masses to be better every single day, and its latest campaign, "You Can't Stop Us," is a reminder to give everything you do your all, no matter the … Remembering Kobe Bryant: 14 of the NBA Icon's Defining Moments As government-mandated lockdowns led to the closures of gyms and stadiums, Nike leveraged its digital ecosystem to provide tools that can help its members work out and stay fit. The Beaverton, Ore.-based company added that it plans to debut new content from elite athletes, as well as new yoga and HIIT workouts in its NTC app and new audio-guided runs through its Nike Running Club app. Featuring a split screen, the 90-second ad, titled You Can’t Stop Us, … Narrated by Megan Rapinoe, the dynamic split screen film inspires … We need more great advertising work. Finally, the recognition of our favorite athletes mixed in with real-world people accomplishing their greatness. © 2021 Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. I can’t stop watching this,” Fox5 Anchor Alyssa Deitsch said. Nothing can stop what we can do together. Nike The Swoosh has introduced weekly YouTube exercises, made its premium Nike Training Club content free in the United States and led digital training classes in partnership with the NFL, among other offerings. Nike doesn’t want to let closed gyms or empty stadiums hold us back, and is showcasing the many ways that athletes continue to push forward. Nike's "You Can't Stop Us" slogan is seen on the big screen outside Wembley … Do it to set an example. No matter what, we will always come back stronger, together. Keeps us pushing ahead. Sport unites us. The spot will feature a montage of 36 pairs of Nike athletes including … The video features a collective of world-renowned athletes, including three-time Grand Slam champion Naomi Osaka, Brooklyn Nets forward Kevin Durant, Olympic fencer Ibtihaj Muhammad, New York Liberty guard Sabrina Ionescu and more. With Megan Rapinoe narrating, “You Can’t Stop Us” tells a powerful story about how sports will live … Snipes' Nike Dunk Museum in Brooklyn Is Proof That Next-Level Retail Partnerships Are Critical in 2021, Remembering Kobe Bryant: 14 of the NBA Icon's Defining Moments, Hailey Baldwin's Leather Trench & 'Ceramic' Nikes Give the Monochrome Trend a Sneakerhead Twist, The Brand Offering Something for Everyone in the Great Outdoors, From ‘Star Wars’ to ‘Frozen,’ the Best Disney Face Masks for Adults to Buy Now, 11 Best-Selling Foot Peel Masks to Keep Your Feet Super Soft, 14 Nail Polish Color Trends You’re About to See Everywhere This Summer, The Best Dior Sneakers and Charms You Can Shop Now, Dior B23 Sneaker in Gradient Blue Dior Oblique Canvas $990, All the Brands and Retailers Helping to Get Out the Vote in November, The Best Shoe Organizers to Store Your Favorite Footwear, Here Are the Most In-Demand Jobs This Holiday Season, The Heart and Sole of the Footwear Industry. “A simple idea but one with a vast amount of toil hidden under the surface,” describes director Oscar Hudson of his internet-breaking new ad for Nike. Last Thursday, the brand unveiled the third instalment of their incredible “You Can’t Stop Us” series. Want to read more articles like this one? Do it to break a sweat, break a perception, or do it to break free. Sport unites us. Next, the editing is perfect. No matter what, we … PORTLAND, USA – “You Can’t Stop Us,” the third film in Nike ’s campaign of the same name, debuts to coincide with the NBA’s return. Nike's "You Can't Stop Us" slogan is seen on the big screen outside Wembley Stadium in London. Nike strives to bring innovation and inspiration to every athlete* in the world. You can do it for your goal … or you can do it for the common goal,” viewers will hear in the video. Strengthens us. The clip, … We will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough work. Nike’s 'You can’t stop sport/us' is an inclusive emotional attitude, elevating us beyond sports and tapping into our current zeitgeist," he added. With over 58M views since its debut on July 30th, the short film is perfectly edited … I love the split-screen technique with 36 different pairings. We will show you how to write a brand plan that everyone can follow and knows precisely how they can contribute to your brand’s success. You Can't Stop Sport. The spot … The Middle East’s instalment of Nike’s ‘You Can’t Stop Us’ campaign … Powered by Nike’s goal is to help everyone stay active, positive, … And as athletes*, we're never alone. “Sometimes you just gotta prove you can do it again, again and again.”, Related In a time when we absolutely need to stay at home, Nike runs its ‘You Can’t Stop Us’ campaign so we can still get physical. Above all, the ad delivers on Nike’s stated purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. You Can’t Stop Us” will debut on TV as part of National Basketball Association tipoff on Thursday. The first chapter of Nike’s “You Can’t Stop Us” campaign launched in March, followed by the LeBron James-narrated “Never Too Far Down” film in May. Flooding brings new woes to NYC church hard-hit by … Nike’s “You can’t stop us” is a masterclass in advertising Graham Robertson Posted in Beloved Brands in the Market As we crave big, bold, beautiful work, Nike’s You can’t stop us campaign … A new wave of consumers is heading outside and turning to Joules for footwear that can take them through the elements. It will also host live workouts in major metropolitan cities around the world and release new episodes of its Trained podcast. With you can’t stop us, Nike researched over 4,000 different video options to narrow it down to the perfect fittings. Narrated by Megan Rapinoe, the spot celebrates sport … “Behind everything we do is a ‘why.’ You can do it to raise your game or to raise the whole game. Nike Tells Athletes ‘You Can’t Be Stopped’ in Final Installment of Its ‘You Can’t Stop Us’ Campaign. The campaign’s latest ad, ‘You Can’t Stop Us’, includes images and video footage of people working out in their homes, be it in their kitchens, bathrooms, bedrooms, or … While everyone else is letting AI hound and annoy consumers into buying their products, Nike and Apple are shining the brightest with videos that give us chills and goosebumps. The video is a masterclass of editing, comprised of over 4,000 shots of … Amid the challenges brought about by the coronavirus pandemic, Nike is seeking to motivate both everyday and elite athletes through the final installment of its “You Can’t Stop Us” campaign. See the “You Can’t Be Stopped” video here. WordPress.com VIP. Nike: You Can’t Stop Us – Victory Swim, Celebrating the unbreakable spirit of Middle Eastern women. You Can’t Stop Us is the third film in Nike’s campaign of the same name and debuted to coincide with the NBA’s return. Our readers tell us they reach for Beloved Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand. Nike’s latest ad is a stunning tribute to perseverance in the face of adversity and a tremendous piece video editing. Keeps us pushing ahead. Read our step-by-step process for how to create a brand concept that brings your brand to life. Snipes' Nike Dunk Museum in Brooklyn Is Proof That Next-Level Retail Partnerships Are Critical in 2021 Like the previous two spots in the campaign, Nike’s new commercial, “You Can’t Stop Us,” draws on the sense of community from being socially isolated during a global … Please fill out this field with valid email address. First, the emotion of reaching beyond what we ever thought possible. Nike's 'You Can't Stop Us' commercial celebrates athletes' unity with incredible editing Cassandra Negley 7/31/2020. "You Can't Stop Us" is the third commercial in Nike's campaign of the same name, produced (like the other spots) by Wieden + Kennedy Portland. The ad includes the richness in storytelling. We’re adding fresh, daily content from Nike Master Trainers to give you what you need to stay healthy and feel supported. One of the most important skills marketers need to know is the fundamentals of writing a brand concept. It extends Nike's "You Can’t Stop Us" campaign. “You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Nike case study: Learn from the best Nike ads of all time, Nike takes a stance on racism with their “don’t do it” campaign, Non-marketers should stop telling marketers how to do their jobs, The world’s first drive-thru art exhibit built for the coronavirus. Two months later, it debuted a short clip coinciding with the return of the NBA season, and in late August, it released “You Can’t Stop Sisters” featuring tennis superstars Venus and Serena Williams. This is why the Nike App is at the center of everything we’re doing to connect with our Nike Family. That ad linked famous comebacks in sports to what we are going through with the Coronavirus. December 29, 2020 Back in March, before we knew we’d be isolated for 10 months, Nike gave us the inspiration to train at home with its “You Can’t Stop Us” campaign. Narrated by Megan Rapinoe, the spot celebrates sport as a … As we crave big, bold, beautiful work, Nike’s You can’t stop us campaign continues to inspire consumers, and hopefully, other advertisers. By now, you’ve probably watched the third film of the “You Can’t Stop Us” campaign by the athletic giant, Nike. You Can’t Stop Us by Nike. (* If you have a body, you … To mark the occasion, James, Woods and Serena Williams offer their thoughts on the power of sport: "Even if basketball looks different for a … Nike releases final chapter of “You Can’t Stop Us” campaign 2020-12-30T17:24:00+00:00 Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train … Over 90% of our Amazon reviews receive five-star ratings, and Beloved Brands has spent numerous weeks as a #1 bestseller in brand management. All rights reserved. Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. The sportswear giant unveiled today a new film titled “You Can’t Be Stopped,” which highlights resilience and perseverance as the COVID-19 health crisis continues to change the ways people stay active. Strengthens us. For Nike's latest "You Can't Stop Us" campaign, imagery of the Williams sisters from the start of their careers to the present plays while Venus narrates their experiences … As you Can ’ t Stop Us '' campaign with you Can ’ Stop! To NYC church hard-hit by … just as you ca n't Stop Us ” series or to raise your or. The “ you Can ’ t Be stopped. ” brand concept with the brand unveiled the instalment... Back stronger, together a ‘ why. ’ you Can ’ t Stop by... Why, ’ you Can ’ t Stop Us '' slogan is seen on big... Us, Nike researched over 4,000 different video options to narrow it down to the perfect fittings over different. Options to narrow it down to the perfect fittings 36 different pairings it raise... 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